- Deliver and maintain services, like tracking outages and protecting against spam, fraud, and abuse
- Measure audience engagement and site statistics to understand how our services are used
- 201130 Misayeon Twitter Update - 'TWICE is the idol group with most songs on Melon's top 100 songs of this decade in Korea (2010-2019), among both female and male idols.
- Improve the quality of our services and develop new ones
- Deliver and measure the effectiveness of ads
- Show personalized content, depending on your settings
- Show personalized or generic ads, depending on your settings, on Google and across the web