Steam Analytics

  1. Steam Analytics Fall Guys
  2. Team Fortress 2

Valve announced that Steam now supports UTM traffic tracking. It allows developers and publishers to finally see how many people bought a game or add it to their wishlists during a specific marketing campaign.

The new service is now in an open beta test. Starting from April 7, developers will be able to see the number of tracked visits (people who logged into Steam in the browser where they opened the UTM link) to their games’ pages and visits counts for each unique combination of UTMs.

Steamworks will also allow developers to see how many visitors bought a game, added it to their wishlists, or activated a copy. All the data can be filtered and downloaded as a CSV file. The only issue is that you can’t track IAPs now.

Valve points out that UTM analytics don’t track personal information, including Steam IDs. “This has been a priority in all aspects of building the UTM Analytics feature, from determining what data is required, how long it should be retained, and who should have access to it,” the company said about protecting users’ data.


Any developer with the “View Marketing Traffic Data” permissions can get access to the dashboard. You can read the full documentation on how UTM analytics works here.

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Steam Analytics Fall Guys

Wallpaper Engine

My friend will soon publish a game on Steam, and I'd like to help him sell and market it. I'd like to know what's possible on Steam, but I can't figure that on my own since the game is not on Steam yet. I know we can use Google Analytics on a game page. They say we can edit the game page and enter our 'Google Analytics code'.

Steam AnalyticsSteam Analytics

Steam Gauge allows you to get a customizable summary of your Steam account, including game values, install sizes, and play time. Google Cloud's stream analytics solutions make data more organized, useful, and accessible from the instant it’s generated. Contact us Forrester names Google a Leader in The Forrester Wave™: Streaming Analytics, Q3 2019. Register to download the report Benefits. Make the most of real-time data.

Steam Analytics

Team Fortress 2

Analytics Insights enlisted the top 10 Stream Analytics software platforms for Data Integration- Amazon Kinesis. Amazon Kinesis makes it easy to collect, process, and analyse real-time, streaming data such as video, audio, application logs, website clickstreams, and IoT telemetry, so users can get timely insights and react quickly to new. Steam & Game Stats Updated: April 23, 2021 @ 5:21pm Our on-going goal with Steam is to improve the service we offer customers. We believe that by sharing this data, we'll be able to spot problems earlier, improve the Steam service more efficiently, and ultimately build better products and experiences.