Wordpress Ecommerce Website


Making money from your WordPress website is (in theory) easy, especially with regards to eCommerce. While the platform offers more flexibility than its rivals (and can adapt to just about any niche), learning how to add eCommerce to WordPress effectively can seem like a challenge. In fact, WordPress powers over 39% of all the websites on the internet, that includes a ton of eCommerce sites. By using WordPress with WooCommerce, the top eCommerce WordPress plugin, you can easily create an online store that’s fully customized. WooCommerce is the most popular plugin for adding ecommerce functionality to your site. It has a 4.6/5 rating from over 3,000 users, and has more than 4 million active installations. It’s fair to say it’s pretty popular, and it’s easy to see why. For starters, it’s free.

10 Successful eCommerce Sites Using WordPress and WooCommerce

Starting an eCommerce website is now easier than ever before, especially with all of the eCommerce platforms on the market today. If you want to create your own online store, your first thought might be to choose an eCommerce platform like Shopify. But did you know that you can create a successful eCommerce site with WordPress too? That’s right, WordPress isn’t just for blogs. In fact, WordPress powers over 39% of all the websites on the internet, that includes a ton of eCommerce sites.

By using WordPress with WooCommerce, the top eCommerce WordPress plugin, you can easily create an online store that’s fully customized. Since WooCommerce is an open source plugin, there are no limits to the features you can add to your eCommerce site. You get access to all of the best WordPress plugins as well as the ability to give your online store a professional look in seconds using predesigned eCommerce WordPress themes.

Need more convincing? Check out these 10 successful eCommerce sites using WordPress and WooCommerce.

1. Root Science

Root Science is an organic, high-performance skin care brand, drawing inspiration from the founder’s home country of Iceland. Root Science’s products are expertly formulated with the most nutrient-rich botanicals from around the world. Their products include cleansers, toners, exfoliants, serums, masks, eye care, and more.

This successful eCommerce site using WordPress and WooCommerce features a sleek, modern design. The website also has a blog loaded with information to help their audience boost their skincare routines and they use targeted popups to grow their email list.

2. Porter & York

Next on the list is Porter & York. Porter & York provides you with a world-class butcher shop, right from the comfort of your own home. They offer premium meats you won’t find at grocery stores or other online shops such as wagyu burgers and sliders, and dungeness crab, all delivered to your door fresh, never frozen.

Their WordPress and WooCommerce powered website features high-quality images of their products, recipe ideas, as well as an Instagram feed that shows off all of their happy chefs and customers. Also included is an email optin form at the bottom of the home page in order to increase lead generation on their website.

3. Roberto Coin

Roberto Coin is a luxury jewelry designer who founded his brand of the same name in 1996 after leaving his successful career as a hotel manager to follow his dream of telling his story though jewels. Roberto Coin designs stunning bracelets, necklaces, earrings, pendants, and rings.

The Roberto Coin website, powered by WordPress and WooCommerce, features an elegant design, auto-playing, full bleed video content, shoppable editorial content, and more. This website was even a 2016 AVA Digital Awards winner in the eCommerce category.

4. Vic Firth

Vic Firth is a popular and established brand in the music industry. The company was started in 1963 and is a hit with drummers, selling mainly drumsticks but also alternative implements such as brushes, as well as marching percussion, keyboard mallets, and more.

Their WordPress and WooCommerce powered site features their extensive products including selection guides to help users find exactly what they’re looking for, an education resource library, video lessons, an Instagram feed to showcase their community, and more.

5. Disruptive Youth

Disruptive Youth is a fashion brand for young women with a mission -- to be different, stay independent, and help a new generation of people find the inspiration to express their true, personal style. Disruptive Youth has a loyal fan following and exceeds 1 million brand views per month. They offer edgy and stylish clothing, activewear, swimwear, and accessories.

Their website, which runs on WordPress and WooCommerce, is minimalistic, putting the focus on the high-quality images of their clothing. On the back end, Disruptive Youth uses Google Analytics for eCommerce and Facebook Domain Insights in order to track the users that are visiting their site so they can learn about their behaviors as well as what works on the site and what doesn’t. Website visitors can also provide their email address in exchange for special offers and more with the email optin form in the footer of the website.

6. Jack Rudy Cocktail Co.

Jack Rudy Cocktail Co. is a successful eCommerce website that allows you to take your cocktails to the next level. This family-run company’s goal is to take long-forgotten staples of the American bar, and reinvent them. They offer small-batch tonics, syrups, bitters, bourbon cocktail cherries, vermouth brined olives, as well as official merchandise such as hats, glassware, t-shirts, and more.

Jack Rudy Cocktail Co. has created a website that is sleek and minimalistic, putting the focus on their classic-looking products. The site also offers a ton of delicious drink recipes to help their audience successfully use their products.

7. Lugz

Lugz is an innovator and leader in footwear, first making a name for themselves in October 1993 when they brought 2 styles of boots, a quilted vest, and a pair of jeans to market. Soon after, Lugz was endorsed by big players from the world of hip hop including Funkmaster Flex and Birdman. Lugz went on to branch out beyond boots, adding casual shoes and athletics to the mix for men, women, and kids.

Lugz rebuilt their website using WordPress and WooCommerce in order to maximize performance, efficiency, and conversions. Using WordPress and WooCommerce, Lugz was able to streamline ERP (enterprise resource planning) integration and at the same time, minimize the time needed to create data structure and import product data. They were also able to customize product category pages to include different swatches and implemented an efficient way for their staff to process returns.

8. French Today

While it may not be as well-known as Duolingo, French Today is a very successful eCommerce website that teaches modern French as it is actually spoken. Most of the french lessons you receive in schools and with other websites and apps won’t help you speak French in actual conversions, but French Today does.

On their website powered by WordPress and WooCommerce, they sell over 20 professionally recorded audiobooks as well as provide an enormous collection of blog posts on language and culture in France. They even offer customized French lessons by Skype or phone with experienced French teachers who also speak English.

9. Gabriel Iglesias

Next up, famous comedian Gabriel Iglesias. Known to his fans as Fluffy, Gabriel has been in standup comedy for 20 years and has performed sold-out concerts all over the world. His signature Hawaiian shirts and his animated comedy style have made him a favorite to many.

On his official website powered by WordPress and WooCommerce, fans can find upcoming show dates and purchase tickets to them. In addition to purchasing tickets to see him live, fans can also shop on his website for official tour merchandise. The Fluffy Shop sells scarves, hats, t-shirts, DVDs, and even bobbleheads.

10. Kawaii Box

Finally, Kawaii Box is a cute monthly subscription box service from Japan. When you sign up with Kawaii Box you get a box filled with hand-picked Japanese and Korean items delivered directly to your doorstep every month. Items could include candy, squishies and plushies, stationary, wearables and accessories, and more. With Kawaii Box you can choose a monthly plan, 6 month plan, or 12 month plan.

Their website powered by WordPress and WooCommerce is fun and colorful to go with their particular brand of cute. The Kawaii Box website also includes a Facebook Messenger chat bot as well as a section to showcase user-generated content from Instagram.

We hope these examples give you the inspiration you need to start your own successful eCommerce site using WordPress and WooCommerce. Of course, there are still a ton of other amazing eCommerce sites out there that could easily be a part of this list as well. Want to find out if your favorite eCommerce website is using WordPress and WooCommerce? Try out IsItWP’s free WordPress Site Check tool to discover many other impressive eCommerce sites powered by WordPress and WooCommerce.

If you like top 10 lists, you’ll enjoy the ones we’ve come up with so far. Check out our latest on the 10 Best Parallax Scrolling Sites to continue your inspiration train!

About the Author

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s one of the leading WordPress experts in the industry. You can learn more about Syed and his portfolio of companies on his website, or by following him on Twitter.


eCommerce Product Catalog is a beautiful, easy-to-use, 100% responsive, and free product catalog plugin for WordPress eCommerce or a simple product catalog website with a request for a quote functionality.

With eCommerce Product Catalog plugin, you can:

  • Display products anywhere on your WordPress website with or without price and custom parameters
  • Fully customize product display with WordPress Customizer, template files or CSS
  • Organize products into multi-level categories, tags, and multiple product catalogs
  • Filter the products in many different ways to give your customers what they are looking for
  • Add product search and get your products found easily
  • Import & Export your products with a CSV spreadsheet
  • Let your visitors request a quote for all or selected products from the product catalog
  • Enable full WordPress eCommerce functionality at any time to create a shop or online store with or without payments
  • Many, many more features with dozens of compatible free and premium plugins

All with beautiful design and user-friendly functionality for all WordPress eCommerce needs.

Great product catalog plugin for full eCommerce or simple request a quote WordPress website

eCommerce Product Catalog plugin is a powerful, highly customizable, and simple solution that works with any theme and most of WordPress plugins. It will make your web development even more effective.

Easy-to-use for Beginners & Fully Customizable for Power Users

Expect high-quality code, beautiful design, and detailed documentation, which is an excellent value for skilled professionals and for newbies less experienced in web development.

Product Catalog Documentation

eCommerce Product Catalog is built from the ground at impleCode. The plugin, documentation, and the extensions are in constant development. New features, tweaks, and fixes come regularly.

This e-commerce WordPress plugin is an excellent solution for those who look for an easy way to implement product management to the WordPress website.


Product Catalog Support

eCommerce Product Catalog is supported on WordPress forums, Premium Support, and has documentation publicly available.

Product Catalog Compatibility

This eCommerce store like solution works with any theme and most of WordPress plugins. It is based on custom post types.

Make sure to try our responsive product catalog WordPress theme. The Catalog Me! theme will let you create a great website with simple customizer features.

Product Catalog FEATURES

Read all about eCommerce Product Catalog features on the impleCode website.

Unlimited number of products

Add as many products to the catalog as needed. Your catalog can display 10, 100, 1000, 10 000, 100 000 or more products. The product display will be divided into pages.

There are eCommerce Catalog users with hundreds of thousands of products displayed without any issues on the performance.

SEO Friendly eCommerce Plugin

Give the site a nice boost in search engines with SEO optimized product pages. There are all meta tags and schema.org rich snippets included. Also, a product feed is generated by default.

You can also modify them with your custom template or use a third-party SEO plugin for more titles and meta tags optimization.

eCommerce Product Catalog is compatible with all major SEO plugins out of the box! You can create a sitemap and manage meta tags for all WordPress eCommerce pages.

User-Friendly Product categories

Organize your product catalog using categories easily with well-known WordPress categories screen.

If you know how to use WordPress post categories, there will be no learning curve to use them in the product catalog.

You can display as many multi-level product categories as you need! All of them can have an image and a description. You can list Product Categories on the main product listing or with [show_categories] shortcode.

Intuitive Catalog Settings

eCommerce Product Catalog works well out of the box in most cases. However, if you need some adjustments, you can fully customize the product catalog display in settings.

You will be able to:

  • set colors of various product catalog elements on a product page or product display
  • define custom labels, headers, and all product catalog text output
  • choose product display design
  • disable or enable price and set the currency and format

And much, much more… out of the box!

eCommerce Product Catalog Shortcodes

eCommerce Product Catalog comes with a variety of shortcodes so you can show products and display related data anywhere on the website.

Two main shortcodes:

  • [show_products] – to show product catalog products
  • [show_categories] – to display the product categories on the home page or any other WordPress page

See catalog docs to see more shortcodes.

Lightbox Gallery on product image

Yes, we all like the fancy effects! You can display a product image in a lovely lightbox gallery. It comes with the eCommerce Product Catalog plugin out of the box.

However, we realize that this is not a requirement for all the projects, so you can easily disable it in the settings. You can also use any third-party lightbox with some templates adjustment.

Product Attributes & Custom Fields

Many product catalogs require some parameters table for quick comparisons. With eCommerce Product Catalog you can specify as many attributes or custom fields for each product as you need.

You can also easily disable this feature in settings or during the initial configuration.

Product Shipping

Do you need a simple shipping management option? Now you have it! You can specify shipping options for each product, which can have a custom label and price.

If you are setting up a catalog for digital products or handling shipping differently, you can also disable this feature in settings or during the initial configuration.

Color & Size Change

The Catalog Design tab in catalog settings will let you quickly switch the color scheme.

No more hassle when you switch your theme, and the styling does not match anymore!

3 Product Listing Templates

Choose from 3 completely different product listing templates to match your blog, store, portfolio, restaurant menu, or company website needs. You can select one product display template globally and use a different template for each product list or inventory generated with a shortcode.

2 Product Page Templates

eCommerce Product Catalog plugin comes with two completely different product page templates:

  • Simple template – with almost no styling! Great if you want to design it with your own hands.
  • Tabular template – great looking template with fully responsive product tabs

168 currencies available

Choose from 168 different currencies defined out of the box or insert a custom currency.

Customizable Price Formats

Choose from 4 different price formats to suit any currency needs. You can also add any text after the price.

Drag-and-Drop functionality

Highly intuitive interface to manage Product Attributes and Shipping Options.

eCommerce Product Catalog Widgets

eCommerce Product Catalog plugin comes with various WordPress widgets, which you can place in your theme widget areas

  • Product Category Widget – show all product categories in CSS customizable list. The widget also has several customization settings;
  • Product Search Widget – give the users a useful product search function;
  • Product Sort Widget – Change the product listing order;
  • Categories Filter Widget – Filter products display by category;
  • Product Price Filter Widget – Filter product list by price;

Completely Customizable Design

You can use the Customizer CSS feature to modify the catalog styling. We also create a unique docs page when we place useful CSS snippets.

You can also create custom templates for all product catalog output on your blog, portfolio, simple company website, or full-featured eCommerce site. It’s as easy as adding a folder in your theme directory.

Please see the custom templates docs for details.

Ability to Disable the e-commerce functionality

You can easily disable price, shipping, or any other product element. It’s convenient to show the products without a price.

Cross Browser Compatibility

We take care of the compatibility in all major browsers: IE7, IE8, IE9, Safari, Firefox, Chrome, Opera

eCommerce Product Catalog looks excellent on all screen sizes and operating systems.

Product Listing Page

You don’t even have to place any shortcode to start using eCommerce Product Catalog. Just choose a page to display the products, and all of them will appear there with superior styling out of the box.

Product Breadcrumbs

We all know that navigation is critical for complex product catalogs. Now you can use SEO friendly product breadcrumbs.

You can also disable them if it is not useful for your project.

Product Import & export

With eCommerce Product Catalog you can easily import and export an unlimited amount of products to a CSV file.

Responsive Layout

Product listings and product pages are fully responsive unless your theme does not prevent it. In case it does contact us directly, we will help for sure!

Display Products with a Shortcode

Use the shortcode to show products whenever needed on the website. Just paste on any page: [show_products] and watch all products in place of the shortcode.

To show products from just one category, use: [show_products category=”2″] where 2 is category ID (it’s possible to display several categories by inserting comma-separated IDs).

To list products by IDs, use: [show_products product=”5″], where 5 is the product ID.

Product Catalog without Price

Easily disable price from both front-end and back-end by switching one setting.

eCommerce Product Catalog Extensions

This WordPress e-commerce plugin is extensible. The feature-packed extensions are that what makes the eCommerce Product Catalog plugin a more specialized solution. Browse the extensions.

Using Wordpress For Ecommerce

Some extensions examples:

Product Reviews – activate rich reviews for your catalog products.

Product Gallery Advanced – Customize multiple image product gallery and use the product slider. Show product slider anywhere on the website with a slider shortcode.

Quote Form – Add ‘request a quote’ feature to your product pages with a quote button and fully customizable quote form. Perfect for product catalogs or particular products without a price.

Order Form – Get ‘buy now’ orders for your priced products. Boost your eCommerce Product Catalog conversion rate with an innovative, fully customizable order form. This powerful extension allows you to sell individual products by adding an order button to each product page. Best when you need to offer one product at a time.

Shopping Cart – full-featured shopping cart with advanced customization options. Transform your product catalog to a Web Store! High usability measures, product variations, smooth experience, and more!

Upload PDF – Quickly attach multiple PDF files to products and make them available to download on product pages

Product Manufacturers – Manage product manufacturers & brands on a separate screen and easily assign them to products. Show manufacturers or brands catalog on your website.

And many more extensions already available and in constant development. You will never be limited!

WooCommerce Catalog Integration

Now you can also display your WooCommerce store with an excellent eCommerce Product Catalog plugin layout. Use WooCommmerce Catalog Booster to achieve that!

With Quote Form or Quote Cart extension, you will enable a tremendous WooCommerce request for a quote functionality. A WooCommerce quote button was never easier to achieve!

Get involved

Developers can contribute to the source code on the eCommerce Product Catalog GitHub Repository.


  • English – default, always included.
  • Bosnian – Thanks to Faruk
  • Bulgarian – Thanks to Valentina & Koceto
  • Croatian – Thanks to Vedran
  • Dutch – Thanks to Pieter & Chippie & Maas & Tim
  • Finnish – Thanks to Hannu
  • French – Thanks to Denis & James & Antoine
  • German – Thanks to Peter & Toby
  • Greek – Thanks to Giorgos
  • Hebrew – Thanks to Ahrale
  • Hungarian – Thanks to Orsolya
  • Italian – Thanks to Fabio & Pietro
  • Japanese – Thanks to Diginatu
  • Norwegian – Thanks to Oyvind
  • Polish – Thanks to Norbert
  • Romanian – Thanks to Alex
  • Serbian – Thanks to Ogi
  • Spanish – Thanks to Andrew, Norbert, and Josu
  • Turkish – Thanks to Tahir
  • Your translation? – Send it in

International Keywords

catalogo de productos, katalog produktów, wtyczka eCommerce, plugin eCommerce, plugin de comercio electrónico, le catalogue des produits, productcatalogus, produktkatalog, каталог продукции, sklep, boutique, tienda, winkel, Geschäft, магазин

Note: All our plugins are localized/translatable by default, which is very important for all users worldwide. So please contribute your language to the plugin to make it even more useful. For translating, we invite you to join this essential impleCode translation project.

Plugin Usage Examples

The following list shows some of the examples of successful eCommerce Product Catalog implementation:

  • Flowers catalog
  • Electronic devices catalog
  • Animals, pets catalog
  • Clothes catalog
  • Shoe catalog
  • Golf accessories catalog
  • Electronic services store
  • Industrial devices catalog
  • Glasses catalog
  • Billiard tables catalog
  • Bread, bakery Catalog
  • People, professions, photographers catalog
  • Chairs catalog

Privacy & GDPR

eCommerce Product Catalog doesn’t use cookies or local storage in the default configuration. A PHPSESSID or _wp_session cookie is only used if you enable Quote Cart or Shopping Cart. This cookie will store the session id (a random string) to make the cart functionality work correctly.


This plugin provides 5 blocks.

  • eCommerce Product Catalog Plugin for WordPress
  • eCommerce Product Catalog Plugin for WordPress
  • eCommerce Product Catalog Plugin for WordPress
  • eCommerce Product Catalog Plugin for WordPress
  • eCommerce Product Catalog Plugin for WordPress


Minimum Requirements

  • WordPress 3.5 or greater (The latest version is always recommended)
  • PHP version 5.2.4 or greater (PHP 7.3 or greater is recommended)
  • MySQL version 5.0 or greater (MySQL 5.6 or greater is recommended)

Automatic installation

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t even need to leave your web browser. To do an automatic install of impleCode eCommerce Product Catalog, log in to your WordPress admin panel, navigate to the Plugins menu and click Add New.

In the search field type “impleCode” and click Search Plugins. Once you’ve found our product catalog plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking Install Now. After clicking that link you will be asked if you’re sure you want to install the plugin. Click yes and WordPress will automatically complete the installation.

Manual installation

The manual installation method involves downloading our product catalog plugin and uploading it to your web-server via your favorite FTP application.

  1. Download the plugin file to your computer and unzip it
  2. Using an FTP program, or your hosting control panel, upload the unzipped plugin folder to your WordPress installation’s wp-content/plugins/ directory.
  3. Activate the plugin from the Plugins menu within the WordPress admin.


Automatic updates should work like a charm; as always though, ensure you backup your site just in case.

If on the off-chance you do encounter issues with the product catalog pages after an update you simply need to flush the permalinks by going to WordPress > Settings > Permalinks and hitting ‘save’. That should return things to normal.


Is it possible to use eCommerce product catalog without eCommerce functionality?

Yes, just leave the product price empty and you will disable eCommerce functionality.

Are there any payment gateways?

By default eCommerce Product Catalog works without online payments.

There are payment gateways available on the extensions page.

Will eCommerce Product Catalog work with my theme?

Yes. eCommerce Product Catalog will work with any theme but in some cases may require some styling to make it match nicely. Please see Theme Integration Guide for help.

Why product image is not working?

If you cannot add product image it means that your theme is not supporting featured image feature. Please see WordPress Codex.

How to change category prefix “All”?

To change category prefix or any other front-end text go to product settings > Front-end labels and change to empty or any value.

Where can I request new features, themes and extensions?

We are available on the support forum and through impleCode website.

Where can I report bugs and contribute to the project?

Bugs can be reported on the support forum.

How to disable AJAX on filter widgets and pagination?

If you prefer page reload instead of AJAX functionality place the following code in your child theme functions.php file:

add_action(‘ic_epc_loaded’, ‘my_epc_mods’);

function my_epc_mods() {
remove_action( ‘enqueue_main_catalog_scripts’, array( ‘ic_catalog_ajax’, ‘enqueue_styles’ ) );

Where can I find impleCode documentation and user guides?

Documentation is available here.

Is this an eCommerce plugin?

Yes, you can select from 4 available modes: web store, inquiry catalog, affiliate catalog or simple catalog to show products.

Wordpress E-commerce Websites

What’s the difference between eCommerce Product Catalog and classic eCommerce plugin (e.g. store)?

Wordpress Ecommerce Website Examples

This can be a store but it is not limited to it. It’s main purpose is to present products or services on the website in a convenient and easy to manage way. It’s more lightweight than most of eCommerce Plugins. It’s commonly used for company pages or blogs with product catalogue. It’s easily CSS customizable and has 3 themes for product listings in the default version. It can be configured to work with product quotes (for products without price), order forms (for product with price), payment gateways, PDF specifications and even separate catalogues with separate menus in admin.


Wordpress E-commerce Website Pricing

отличное приложение для каталога товаров, но нет перевода от WPglobus (точнее он есть но не работает) и для создание описание товара на странице каталога то надо купить дополнение, но не стоит платить $29, так как он ужасно не красивый и ничего настроить невозможно